Effective as of February 2nd, 2010, until replaced LINX COMMUNICATIONS is dedicated to protecting consumer privacy. This Policy explains how LINX COMMUNICATIONS collects, uses, and discloses information about you when you subscribe to our services and you visit our Web sites. Your use or receipt of LINX COMMUNICATIONS® products or services (including our Web sites) constitutes acceptance of this Policy.
This Policy explains our practices in the following areas:
1. The nature of the Personally Identifiable Information we collect about you and the way such information is used.
2. The nature, frequency, and purpose of any disclosure of Personally Identifiable Information that we may make, including the types of persons or entities to whom the disclosure may be made.
3. The period of time for which we maintain Personally Identifiable Information.
4. How you may obtain access to and correct any Personally Identifiable Information about yourself.
5. Your rights under the Communications Act, 47 U.S.C. § 338(i). You may also purchase or use products or services provided by other companies that may be delivered through your LINX COMMUNICATIONS Receiving Equipment. Please contact or visit the Web sites of the providers of those products or services to obtain copies of their privacy policies.
I. Types of Information we collect and how we collect it In discussing the types of information we collect from subscribers and visitors to our Web sites, it is important to distinguish between two categories of information. We use "Customer Information" as a broad, general term that refers to any information relating to you or your LINX COMMUNICATIONS service, including Account Information, Service Information, Anonymous Viewing Information, Diagnostic Information, Commerce Information, and Web Site Information. These terms are defined in more detail below in Section
A. We use the term "Personally Identifiable Viewing Information" to refer to information about your personal viewing habits that we collect only with your express consent. This term is defined in more detail below in Section B. A. The following are specific types of Customer Information that we collect from customers and visitors to our Web sites:
"Account Information" means information about your LINX COMMUNICATIONS service account, including, but not limited to, your name, address, social security number, email address, telephone number, what programming packages you subscribe to, consumer credit reports, the model and serial number of your LINX COMMUNICATIONS® Equipment, and privacy preferences. Account Information does not include any Personally Identifiable Viewing Information or Anonymous Viewing Information, as defined below. We collect Account Information directly from you when you activate or change your service, as well as from third parties, such as consumer reporting agencies. We may combine information we obtain from third parties with Account Information we collect.
"Service Information" means information necessary for us to provide service to your place of Residence. Examples of Service Information include your Equipment’s software version number and the success status of the last attempted service calls by your Equipment. "Anonymous Usage Information" means information about use of your LINX COMMUNICATIONS Equipment that is not associated with or linked to your Account Information. This information allows us to know for what purposes and to what extent your LINX COMMUNICATIONS services are being used.
"Diagnostic Information" means a file with detailed information about the operation of LINX COMMUNICATIONS Equipment in your home. We collect Diagnostic logs for randomly sampled LINX COMMUNICATIONS Equipment for quality control and troubleshooting. These logs identify your LINX COMMUNICATIONS Equipment and are thus associated with your Account.
Electronic newsletters: If you subscribe to electronic newsletters from LINX COMMUNICATIONS, we keep your email address on file.
Aggregate information about Web site visitors: We create aggregate reports of visitors to our Web sites to measure the performance of our sites. These reports do not contain Customer Information.
B. "Personally Identifiable Viewing Information" means information about the use of your LINX COMMUNICATIONS Equipment, if that information is linked to or associated with your Account Information. We do not collect Personally Identifiable Viewing Information unless you give us your express consent to do so. You may choose to consent to LINX COMMUNICATIONS s collection of Personally Identifiable Viewing Information by changing your privacy preferences as provided in Section IV below.
II. Use of Customer Information We use Customer Information to deliver our service to our customers and to understand what our customers want so we can continue to provide a compelling entertainment service at a good value. Specifically, we use Customer Information for editorial, feedback, marketing and promotion purposes, for statistical analysis, for product development and content improvement, to verify customer qualifications to receive our service, to bill for our service and for other related business purposes. Expressly allowing us to collect your Personally Identifiable Viewing Information may help us provide you with a compelling entertainment service. It may help us recommend viewing choices, personalize your viewing experience and select advertisements or other promotions for you that you may be interested in. Also, we may use this information for surveys, audience measurement, and other legitimate business purposes. If you have DVR service, your DVR may use your viewing information to recommend programs for you. As noted above, we do not collect your Personally Identifiable Viewing Information without your consent. Absent your consent, no "tag" is added to the anonymous viewing file transmitted from LINX COMMUNICATIONS Equipment to us that would enable us to identify the LINX COMMUNICATIONS Equipment from which it came.
III. When we share Customer Information with third parties We share Customer Information with third parties where it is necessary to conduct a legitimate business activity related to serving our customers, including as follows:
Marketing: We may share Customer Information, including programming purchases, with selected media, entertainment, and other similar service providers, as well as with third parties with whom we offer co-branded or joint products or services. These third parties may use this Customer Information to market products or services to you. Aggregated and Anonymous Viewing Information is information that does not identify you, and we may disclose aggregated and/or Anonymous Viewing Information and any derived analyses to third parties including suppliers, advertisers, broadcasters, research companies and other organizations, without limitation. When you elect to participate in a special offer or engage in a transaction with LINX COMMUNICATIONS or a third party advertiser or promoter through your LINX COMMUNICATIONS Equipment, we will collect and disclose your Commerce Information, on your behalf, to the party sponsoring or fulfilling the promotion. This information is disclosed only upon your affirmative response to an offer. In addition to fulfilling your request, that party may also use your Commerce Information to send you other information in which you might be interested consistent with its own privacy policies.
Legal requirements: We may share Customer Information or Personally Identifiable Viewing Information with third parties to meet legal requirements, in response to legal process, or where permitted by law to protect our rights and property, including to combat identity theft or to investigate billing fraud. In most cases where disclosure is being made pursuant to legal process, we will provide you with prior notice of such subpoena or court order so that you have the opportunity to contest in a court proceeding the subpoena or court order.
V. How long we keep Customer Information We maintain information about you for as long as we provide service to you, and longer for related business activities. After information is no longer necessary for our business purposes, we destroy the information unless there is an outstanding request or order to preserve the information.
VII. How we protect the security of Customer Information We take reasonable steps to protect Customer Information by using security technologies and procedures that limit access to our databases. However, no system is completely secure or error-free. We do not, and cannot, guarantee the complete security of Customer Information.
VIII. Online credit card transactions We protect the security of credit card transactions on the Internet by using a secure, encrypted Web server. We maintain credit card information collected during transactions in a secure database at LINX COMMUNICATIONS for fraud prevention and accounting and billing purposes. Your credit card information is not available to unauthorized parties while in these databases. Stored information from credit card transactions is not released to third parties except in response to a subpoena or court order.